Young adults left their Viva la Juicy in the past and in a time fed by nostalgia, we bring back when this product was at its peak: the early 2000s.
Art Directors/ Copywriters: Isabella García De Jesús & Will Owusu
Video: Isabella García De Jesús
Photographer: Angie Guddat
Makeup Artist: Shreya Dhar
Stylist: Lexi Garza
Models: Tamia Haskins, Olivia O'Malley & Josh Stoker
Out of Home